Past work
Penny Skateboards
au.pennyskateboards.com
Skateboard ecommerce storefront with branded collections and a product-led shopping experience.
Explore a selection of my past ecommerce work, followed by illustrative examples of storefront projects and growth systems.
A selection of websites from my past work. Visit each store to explore its current storefront.
Past work
au.pennyskateboards.com
Skateboard ecommerce storefront with branded collections and a product-led shopping experience.
Past work
retrospec.com
Bikes and outdoor gear storefront with extensive product categories and seasonal merchandising.
Past work
threadlee.com
Apparel ecommerce storefront showcasing graphic tees, sweatshirts and everyday essentials.
Past work
heysuperette.com
Curated lifestyle storefront with an editorial-led presentation and a modern general-store identity.
Past work
godismyreference.com
Past work
angiescustomcreations.net
Past work
shop.mentalhealthfunfest.org
New brands with nothing live yet — taken from an idea and a product list to a complete, connected storefront.
Outdoor gear
Full Shopify build: brand styling, collection architecture, product templates and a streamlined three-step checkout.
+80% conversion rate in the first quarter after launch.
Apparel — print on demand
Shopify + Printify build with 40 launch products, branded mockups, margin-safe pricing and automated fulfilment.
Launched in 3 weeks with first sales inside the opening week.
Beauty & skincare
Storefront design, ingredient-led product pages, subscription setup and Klaviyo welcome and win-back flows.
$240K added revenue across six months.
Existing stores I took over and kept improving — development, merchandising, campaigns and ongoing optimization.
Food & beverage
Ongoing development and merchandising: subscription funnel rebuild, bundle logic, seasonal campaign pages and app hygiene.
3.1x return on ad spend after the funnel rebuild.
Activewear
Mobile checkout redesign, size-guide integration, review app migration and monthly CRO testing.
-34% cart abandonment on mobile.
Etsy + Shopify POD
Dual-channel management across Etsy and Shopify with Gelato and Apliiq, synced listings, SEO tags and fulfilment routing.
Etsy listings ranking on page one for three core keywords.
Illustrative growth metrics, alongside the 100+ stores designed. Client-specific figures will be added once verified.
+81%
Organic sessions
Verde Home, after collection and content restructuring.
+83%
Average order value
Pace Audio, via bundle merchandising and upsell placement.
+80%
Conversion rate
Northwind Supply, after full storefront redesign.
100+
Stores designed
Across Shopify and print-on-demand niches.
Share your experience, or visit my Fiverr profile for published feedback. The two initial quotes below are illustrative examples.
Illustrative review
"Storefront rebuilt in three weeks and conversion has held ever since. The commission model made saying yes easy."
Illustrative review
"First partner who cared about revenue instead of deliverables. Print on demand line went live in days."
Tell me what you're building or where the current store is stuck, and we'll map out the project together.